Notes from the inside.

What we've learned running our own Amazon brands, and our clients'.

Trust, profit and protection, the risks of giving up control, and when Vendor Central makes sense.

The pricing models, what each one rewards, and the terms that matter more than the rate.

Ten questions to ask, and the red flags we'd walk away from.

Seven levers that lower TACoS without starving the account.

The reports to pull and the checks to run, step by step.

What the job really involves, and how to decide who should do it.

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